So it's been a while since I last posted. July was a some time off and in Ibiza. The customized T shirt trend is as strong as it's been for the last few years- still the uniform of choice at Space, and all the promotional staff for each club night are still customizing their Ts.
In August I spent time in Istanbul, Berlin, Hamburg and in the states. In Berlin there is a really great emerging street fashion scene, much of it based around accessories. There are a few shops which are doing limited edition T shirts based on standard stock. Not exactly mass customization because there is no consumer involvement, but showing the related consumer trend of wanting limited edition and hand crafted products.
I will try to start posting again, looking at other sectors, but more importantly starting to look at customised communication and marketing.
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